Privacy Policy

Table of Contents

1. Who we are
2. Scope of this Privacy Policy
3. Key definitions
4. What we do (Affiliate marketing and referrals)
5. Personal information we collect
6. Cookies and similar technologies; your choices
7. How we use personal information (purposes)
8. Consent
9. Who we share personal information with
10. Cross-border transfers (outside Canada)
11. Safeguards
12. Data retention
13. Your rights and choices
14. Children and minors
15. Breach notification
16. Third-party links
17. Complaints and regulators
18. Changes to this Privacy Policy
19. Contact us

1. Who we are

The organization responsible for personal information under our control is:

2. Scope of this Privacy Policy

This Privacy Policy applies to personal information we collect through the Website [](https://bestbettingsiteadvisor.com/v4), including when you browse, interact with content, click links, or enter competitions.

This Privacy Policy does not apply to personal information collected by third parties, including any Partner Sites (online gambling operators) we link to or promote. Those sites are governed by their own privacy policies.

3. Key definitions

“Personal information” means information about an identifiable individual, as defined under PIPEDA and Alberta PIPA.

“Partner Sites” means third-party online gambling or gaming operator websites or platforms that we link to, promote, or refer traffic to.

4. What we do (Affiliate marketing and referrals)

We operate the Website as an affiliate marketing and informational platform. We publish reviews, comparisons, rankings, and educational materials about Partner Sites and may include links or promotional content.

If you click a link to a Partner Site, we may receive a referral fee or marketing compensation. We use analytics and tracking technologies to measure the effectiveness of our marketing and prevent fraud.

We do not operate Partner Sites, process deposits/withdrawals, or receive your passwords or full payment card details.

5. Personal information we collect

5.1 Device and usage information (online identifiers)

This includes IP address, approximate location derived from IP, browser type, device type, operating system, unique device/browser identifiers, referral URLs, pages viewed, links clicked, scrolling activity, and time spent on pages.

5.2 Information we receive relating to referrals (Partner Site conversion reporting)

We may receive aggregated or device-level reporting from Partner Sites or attribution partners regarding whether referrals resulted in visits, registrations, or other conversion events. This may include click IDs, cookie IDs, timestamps, and campaign metadata. We do not receive passwords, full payment details, or detailed wagering records.

6. Cookies and similar technologies; your choices

We use cookies and similar technologies (such as pixels and SDKs) to collect device and usage information and measure marketing performance.

We use:

• Strictly necessary cookies – to operate the Website and maintain security (no consent required).
• Optional cookies (analytics, advertising/marketing, and affiliate attribution) – only with your express consent via our cookie banner.

You can manage or withdraw your consent at any time using the “Cookie Settings” link. For full details, please see our Cookies Policy.

7. How we use personal information (purposes)

• To operate, maintain, and improve the Website;
• To personalize and improve user experience (where applicable);
• To understand visitor engagement through analytics (with consent);
• To measure marketing and affiliate referral effectiveness (with consent);
• To detect and prevent fraud, abuse, and security incidents;
• To administer competitions or promotions;
• To communicate with you and respond to inquiries;
• To comply with legal obligations;
• To protect our rights and the security of our users and systems.

8. Consent

We obtain consent as required by law. We rely on implied or express consent depending on the context and sensitivity of the information. Optional cookies and tracking for marketing/affiliate purposes require your express consent.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

9. Who we share personal information with

We may share personal information with:

• Service providers (hosting, analytics, marketing technology, attribution, fraud prevention, IT support);
• Partner Sites and attribution partners (for measuring referrals and preventing fraud, where consent is obtained);
• Professional advisers (lawyers, auditors);
• Regulators, law enforcement, or government authorities when required by law;
• Corporate transaction counterparties (mergers, acquisitions, etc.), subject to confidentiality protections.

10. Cross-border transfers (outside Canada)

We may store or process personal information in Canada and other countries, including the United States. When information is transferred outside Canada, we require service providers to use appropriate safeguards to provide a comparable level of protection.

Contact our Privacy Officer at [email protected] for more details about countries, purposes, and safeguards.

11. Safeguards

We maintain reasonable administrative, technical, and physical safeguards to protect personal information. However, no security system can guarantee 100% security.

12. Data retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Where information is used to make a decision about you, we retain it for at least one year.

For cookie retention periods, please refer to our Cookies Policy.

13. Your rights and choices

You may have the right to request access to, or correction of, your personal information, and to withdraw consent (subject to legal and contractual restrictions). To exercise these rights, contact our Privacy Officer at [email protected].

14. Children and minors

The Website is intended for individuals who meet the legal gambling age in their province (19+ in Ontario; 18+ in Alberta). We do not knowingly collect personal information from minors. If you believe a minor has provided us with information, please contact us so we can delete it.

15. Breach notification

If a privacy breach occurs that creates a real risk of significant harm, we will notify affected individuals and regulators as required by law.

16. Third-party links

Our Website contains links to Partner Sites and other third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

17. Complaints and regulators

If you have concerns, please contact our Privacy Officer first. You may also file a complaint with:

For residents of Alberta: Office of the Information and Privacy Commissioner of Alberta (OIPC Alberta) – https://oipc.ab.ca

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be notified via a prominent notice on the Website.

19. Contact us

For any questions, requests, or complaints regarding this Privacy Policy, please contact our Privacy Officer at: [email protected]