Table of Contents
- Introduction
- Key definitions
- How we use cookies and consent
- About cookies and similar technologies
- Cookie categories and purposes
- First-party and third-party cookies
- Cookie list / cookie table
- How to manage cookie preferences
- Changes to this Cookies Policy
- Contact us
1. Introduction
This website, https://bestbettingsiteadvisor.com/v4 (the “Website”), is operated by Global and Beyond Technologies Limited, based in the Isle of Man at 3rd Floor, Atlantic House, 4-8 Circular Road, Douglas, IM1 1AG (“we”, “us”, or “our”).
This Cookies Policy explains how and why we use cookies and similar technologies when you visit or use the Website. In this Cookies Policy, “you” means any visitor to the Website.
This Cookies Policy should be read together with:
- our Privacy Policy, which explains how we collect, use, disclose, and protect personal information; and
- our Terms and Conditions, which govern your use of the Website.
This Cookies Policy is provided in accordance with Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”) and, for individuals in Alberta, Alberta’s Personal Information Protection Act (“Alberta PIPA”).
If there is a conflict between this Cookies Policy and the Privacy Policy regarding personal information, the Privacy Policy governs.
2. Key definitions
- “Cookies”
- means cookies and similar technologies (for example, pixels, SDKs, local storage, and device identifiers) that store or access information on your device.
- “Strictly Necessary Cookies”
- (also called “Necessary Cookies”) means Cookies that are required to operate the Website, enable core functionality, and help maintain security and prevent fraud.
- “Optional Cookies”
- means Cookies that are not required for the Website to operate and are used for purposes such as analytics, advertising/marketing, and affiliate attribution, and that we set only with your express consent.
- “Analytics Cookies”
- means Optional Cookies used to understand how visitors interact with the Website and to measure and improve Website performance and content.
- “Advertising/Marketing Cookies”
- means Optional Cookies used to deliver, measure, and optimize advertising and to build audiences (for example, for retargeting) on third-party platforms. For clarity, this category may include affiliate attribution and conversion-tracking technologies.
3. How we use cookies and consent
Each time you visit the Website, the Website may place Cookies on your browser or device.
We use:
- Strictly Necessary Cookies. These Cookies do not require your consent and are used to operate the Website and help maintain security and prevent fraud.
- Optional Cookies (including Analytics Cookies and Advertising/Marketing Cookies). We will set Optional Cookies only if you give express consent through our cookie banner/preferences tool.
We use Cookies to:
- help the Website function properly;
- remember certain settings and preferences (where applicable);
- understand how visitors use the Website and improve performance and content;
- measure the effectiveness of our marketing (including affiliate referrals); and
- if you consent, personalize advertising and content and build audiences on third-party platforms.
Cookies do not always directly identify you by name. However, information collected through Cookies may be linked to other information we hold or receive. For more information about how we handle personal information, please see our Privacy Policy.
4. About cookies and similar technologies
Cookies are small text files placed on your device by websites you visit. They enable a website to remember your actions and preferences for a period of time, so you do not have to re-enter them when you return or browse between pages.
Other technologies (such as pixels, tags, SDKs, and device identifiers) may be used for similar purposes. For simplicity, we refer to all of these technologies as “Cookies.”
Cookies can be classified by lifespan:
- Session Cookies are deleted when you close your browser.
- Persistent Cookies remain on your device for a set period (unless you delete them earlier) and help recognize your browser on return visits.
Cookies can also be classified by who sets them:
- First-party Cookies are set by the Website.
- Third-party Cookies are set by third parties (for example, analytics, advertising, attribution, and security providers) whose tools or content are used on the Website.
To learn more about Cookies, you can visit www.allaboutcookies.org.
5. Cookie categories and purposes
Under PIPEDA and Alberta PIPA, meaningful consent must be based on clear disclosure. Accordingly, Optional Cookies are not deployed unless you provide express consent.
I. Strictly Necessary Cookies (no consent required)
Strictly Necessary Cookies are essential for the effective functioning of our Website. They may be used to enable core features, maintain security, prevent fraud, and ensure stability and performance.
If you block these cookies in your browser, some parts of the Website may not work properly.
II. Optional Cookies (used only with your express consent)
A. Analytics Cookies
If you consent, we may use Analytics Cookies to understand how visitors use the Website and to measure marketing performance (including affiliate referrals). We may use tools such as Google Analytics.
B. Advertising/Marketing Cookies (including affiliate attribution)
If you consent, we may use Advertising/Marketing Cookies to deliver, measure, and optimize advertising, build audiences for retargeting, and track affiliate conversions. This includes technologies from Google, Meta, and affiliate/attribution partners.
6. First-party and third-party cookies
Some Cookies are first-party (set by us). Others are third-party Cookies set by service providers for analytics, advertising, security, and affiliate attribution.
Because we operate an affiliate marketing website, we may use attribution and conversion-tracking technologies. These are Optional Cookies and require your express consent.
Information collected through third-party Cookies may be processed outside Canada. See the “Cross-border transfers” section of our Privacy Policy for more details.
7. Cookie list / cookie table
The table below lists examples of Cookies that may be used on the Website. For the most current list, please use our cookie banner/preferences tool.
| Cookie / Technology (examples) | Category | Purpose | Typical retention (may vary) | Provider |
|---|---|---|---|---|
| Strictly necessary cookies (varies) | Necessary | Website operation, security, fraud prevention, and basic functionality | Session to persistent (varies) | First party and/or service providers |
| Google Analytics (e.g., _ga, _gid) | Optional - Analytics | Understand Website usage and improve performance/content | Up to 24 months (varies) | Google (third party) |
| Meta Pixel (e.g., _fbp) | Optional - Advertising/Marketing | Measure ad performance and build audiences/retargeting | Up to 24 months (varies) | Meta (third party) |
| Google Ads / Marketing tags (varies) | Optional - Advertising/Marketing | Advertising measurement, conversions, frequency capping, audience building | Up to 13 months (varies) | Google (third party) |
| Affiliate attribution / conversion tracking (varies) | Optional - Advertising/Marketing | Measure affiliate referrals and conversions (e.g., click IDs, conversion events) | Varies | Partner Sites and/or attribution providers (third party) |
8. How to manage cookie preferences (including withdrawal of consent)
When you first visit the Website, a cookie banner will appear that allows you to accept or reject Optional Cookies, or manage preferences by category.
You can change your choices and withdraw consent at any time using the “Cookie Settings” link.
Withdrawing consent applies going forward and does not affect the lawfulness of Optional Cookies used before consent was withdrawn.
You can also control Cookies through your browser settings:
9. Changes to this Cookies Policy
We may update this Cookies Policy from time to time. If we make material changes, we will post the updated version on the Website, update the “Last updated” date, and where required, provide additional notice and obtain consent for Optional Cookies.
10. Contact us
If you have questions or concerns about this Cookies Policy or our use of Cookies, contact us at: [email protected].
You may also contact our Privacy Officer at: [email protected].